How To Write A Meta Description That Gets Click-Throughs.
Sometimes it's okay to not write meta descriptions. Although conventional logic would hold that it's universally wiser to write a good meta description rather than let the engines scrape a given web page, this isn't always the case. Use this general rule of thumb to identify whether you should write your own meta description.Not only that but writing metadata that doesn’t match the content on the page will result in increased bounce rates. 5. Make sure they’re unique. Creating unique meta descriptions is important for user experience; if you use duplicate meta descriptions, all pages will appear to be the same. The originality of meta descriptions is what makes.Now, you’re informed enough to write meta descriptions for maximum clicks — going forward, at least. But what about your existing meta descriptions? Likely, you have hundreds or even thousands, and existing errors could be hurting your current SERP click-through rates. Use tools to find and fix as many as possible. Site Auditor.
The length of meta descriptions that display in search results change based on screen size, device type, and other technical factors, so there is no golden rule for how long SEO meta descriptions should be. But to fit within the most common range of length, write copy that is between 135 to 160 characters.Meta descriptions can also be truncated, so we suggest writing them to up to a character limit between 120 and 155. Meta descriptions on mobile devices are often shorter — due to screen size limitations — so we prefer to write meta descriptions that are 120-130 characters in length. We may then add another 25-35 character sentence, such as.
Collectively, the descriptions and titles are often referred to as metadata. Where do you write meta descriptions and meta titles? Every CMS should allow users to assign meta descriptions and titles. In WordPress, they'll live within whatever SEO plug-in you're using (such as Yoast).
