How to Write Meta Descriptions that Drive Clicks and.

Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content on a page. A page’s title tag and meta description are usually shown whenever that page appears in search engine results. (We’ll look at some examples of this later.).

What is a Meta Description Tag and How Do You Write It.

The power of a meta description. In general, meta descriptions have one very important function on a search engine. That is, they provide a succinct description of the content of your webpage in conjunction with the rest of the metadata in your site’s HTML code.Meta tags have to be placed in the so called HEAD part in the source of the website. We start very simple by adding the most important tags, a title and a description. Take a look at the example below. In our example we start with the most simple HTML. The title and a some text. If you look in the source of every web page you will find these.Title tags and meta descriptions are bits of HTML code in the header of a web page. They help search engines understand the content of a page. The title tag of a page and the meta description are displayed when that page appears in the results of the search engine. (We will see some examples of this later).


Write meta descriptions in active voice to help engage readers and hold their attention. Include a call to action. Treat your meta description as a piece of your customer’s journey and use language that guides users to take the next step. Include a call to action that encourages them to act.Title tags and meta descriptions are the headline and summary that appear on a search engine results page (SERP). They help tell both people and search engines what a specific web page is all about. Like it sounds, the title tag is a piece of code that identifies the title of the web page.

How To Write Meta Tag Descriptions

The art of writing the meta description. The art to writing the meta description is a simple one, and one which the present day author may see akin to composing a tweet, with its strict character limit (156). There are some key elements to ensure you feature: Search Terms. Don’t forget that keywords matching the users query will be matched in.

How To Write Meta Tag Descriptions

Description: Google calls this the snippet. Most SEOs refer to this as the meta description or description. Google’s machines most often choose the description you write and use in your page’s HTML meta tag — if it contains the best possible information to display for a given search. Otherwise, Google’s algorithm will excerpt information from the actual page’s content.

How To Write Meta Tag Descriptions

Learning how to write good meta tags involves following a few basic tips. The tips usually either deal with content or technical procedure. Tips for a good meta description. Since the goal of the meta description is to attract searchers to a specific piece of content, it should stand out from the others.

How To Write Meta Tag Descriptions

Writing Unique Meta Descriptions. Meta tag descriptions must be unique and engaging as it’s essentially a marketing message for the page to which it’s linked. Duplicate Meta descriptions are often penalized by search engine providers and hence it’s important to write a different description so that users can reach out to your website easily.

How To Write Meta Tag Descriptions

As with the title tag, the meta description should be written with the user in mind. For a user the meta description is a deciding factor in whether or not he clicks on your listing. Avoid: Meta descriptions tags written in CAPITALS or lowercase only. Mix it and use uppercase letters to emphasize important words within the meta description. But.

How to Write Compelling Meta Descriptions That'll Boost.

How To Write Meta Tag Descriptions

Jam-packed with keywords, their title tags and meta descriptions often exceed recommended character counts and do not create compelling arguments for click-throughs. What they’re doing right. Specifying title tags and meta descriptions on every page; Including keywords in title tags and meta descriptions; Using action-oriented meta descriptions to call readers to “Find quality (product.

How To Write Meta Tag Descriptions

A great meta description can result in your website getting 2x, 3x, or even 10x as many clicks as its competitors, resulting in more traffic, more leads and more sales from each of your target SEO keywords. How to write great meta descriptions. Writing meta descriptions is both an art and a science. With the right combination of information and.

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How To Write Meta Tag Descriptions

Squarespace also discusses how to change your meta description here. Resources. Learn more about search engine optimization and how title tags and meta descriptions fit into that with Moz’s guide to on-site SEO. Not sure where to start when it comes to writing meta descriptions? Start here. Here are some great tips for writing proper title tags.

How To Write Meta Tag Descriptions

Meta description is an important meta tag which plays a significant role in SEO and at the same time helps to increase CTR. Checkout the ideal meta description length in 2018, its importance in SEO along with how to write a good meta description for driving more traffic to your site.

How To Write Meta Tag Descriptions

It’s quite surprising seeing so many fall flat with their meta descriptions after writing elaborate, long-form blog posts. They’ve put all this time into the content and crafting headlines yet let search engines pick up autogenerated meta descriptions or slap something together for the sake of routine. You can see the result of a lazy meta description when you’re finding search results.

Meta Description — 2020 SEO Best Practices - Moz.

How To Write Meta Tag Descriptions

Use our free online meta tags code generator to make good meta tags. If you don’t use metatags the search will create a snippet of your site using the first 150-250 letters of text of your homepage. Most likely, this information doesn’t reflect what you would like to shown in the search engines index. That’s why you need to use meta tags.

How To Write Meta Tag Descriptions

When you start digging deep into the subject of meta tags, you’ll find numerous types. Rather than covering all of them, in this beginners guide we’ll stick to the two most important for SEO and human click-throughs: the title tag and the meta description. 1. Title tag. A meta title tag is a brief statement of what your page is about.

How To Write Meta Tag Descriptions

Google supports both page-level meta-tags as well as inline directives to help control how your site's pages will appear in Search. Page-level meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only.

How To Write Meta Tag Descriptions

Meta Description is a HTML tag that is part of the Meta Elements used to specify and summarize the content of a webpage. Meta Description tags are important because search engines use them as snippets in search results. Learn more in our guide.

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